MAVRYX® Assistant™ beta opens soon for cosmetics and novel nicotine brands · Join the waitlist →
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Built by Arcus Compliance

Your regulatory expert.
In your pocket. On demand.

The on-demand regulatory intelligence platform built for cosmetics and novel nicotine brands operating across UK and European markets.

Ask a question. Get a sourced answer. In seconds.

Annual plan · Cancel anytime · No consultants. No waiting. No guesswork.

MMAVRYX AssistantOnline
What's the notification process for a new cosmetic in France?
Submit via the CPNP portal before placing on the EU market. France adds a national submission to the ANSM for products with nano-materials. Typical lead-time: 2–4 weeks. Source: Reg (EC) 1223/2009 Art. 13 · ANSM guidance Mar 2026
Is BHA banned in leave-on cosmetics?
Restricted in leave-on. Annex III: max 0.1% leave-on, 1% rinse-off. SCCS Opinion 1630/21 flagged endocrine concerns.
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Regulatory Intelligence

Navigating regulation is hard. This makes it simple.

The EU baseline plus member-state layers makes scaling across Europe feel like operating blind. Ingredient restrictions vary by market, notification timelines differ, and enforcement priorities shift without warning.

MAVRYX® Assistant™ closes the gap: a curated, cited, constantly-updated regulatory knowledge base, maintained by real researchers and personalised to the markets and products that matter to your business.

The Six Pillars

Six tools. One assistant. One price.

Everything you need to operate confidently across UK and EU regulated markets, in a single subscription.

Q&A

Regulatory Q&A

Ask anything. Every answer cited to the source regulation, article and annex, with Arcus interpretations clearly flagged.

ING

Ingredient Status Checker

Search by name, CAS or INCI. EU-wide status, member-state deviations, max concentration limits by product type.

HZN

Horizon Scanning

Regulatory developments across your chosen markets in one clean, filterable feed, linked to the official source.

CAL

Compliance Calendar

Every submission window, transition period and enforcement date for your markets, filtered to what matters.

NWS

Industry News

A curated feed for your sector across Europe. The context that sharpens every other decision you make.

EXP

Ask the Expert

One-click escalation to the Arcus compliance team when a question is too complex for any automated system.

Who It's For

Two verticals. One subscription.

Built for operators who can't afford to get regulation wrong. Choose your world, and everything filters to match it.

Cosmetics

Founders scaling into European markets.

Compliance managers covering three markets with spreadsheets and hope. Product leads who need an answer now, not next week. Operators entering the UK and EU for the first time.

Novel Nicotine

Brands navigating TPD and MHRA.

Member-state notifications without a regulatory affairs team. Restricted advertising channels, shifting enforcement priorities, and deadlines that don't forgive.

This platform does not replace qualified legal advice for high-stakes decisions. For everything else, the daily questions, the ingredient checks, the deadline tracking, it replaces the guess, the delay, and the expensive consultant call.

How It Works

Up and running in minutes.

Choose your vertical.

Cosmetics or novel nicotine. One subscription, one focus, built around the regulatory environment relevant to your business.

Select your markets.

Tell MAVRYX where you sell, or plan to. Q&A, horizon scanning, ingredient checks and calendar all filter to those markets.

Ask your first question.

Type it like you'd text a colleague. Get a sourced, structured answer in seconds. Install it to your desktop or home screen.

Built by Arcus ComplianceTwo full-time regulatory researchersAnswers cited to sourceHumans on standby
Competitive Positioning

Everything else is built for enterprise. This isn't.

Enterprise regulatory platforms charge thousands per year and are built for large corporates with regulatory affairs departments. MAVRYX is built for the brand that needs to know what it's doing.

Enterprise platforms

  • £15k+/year procurement decision
  • Built for in-house regulatory teams
  • Infrastructure to manage compliance you already know
  • Long sales cycles, demos, procurement, training

MAVRYX® Assistant™

  • £95/month founder decision
  • Built for founders who don't have one
  • Knowledge to learn compliance you don't
  • Subscribe today, ask your first question in five minutes
Pricing

One price. One user. Everything included.

Beta · Most popular
£95/month
Billed annually · £1,140/year · Annual saves you £360
  • ✓  Regulatory Q&A, cited to source
  • ✓  Ingredient Status Checker, full position
  • ✓  Horizon Scanning, personalised to your markets
  • ✓  Compliance Calendar with deadlines that matter
  • ✓  Industry News tab
  • ✓  Ask the Expert escalation to Arcus
  • ✓  Choose your vertical, unlimited EU markets
Join the beta waitlist →

No setup fees. No hidden costs. Cancel anytime.

Begin your regulatory journey

You're already in one of the most regulated industries in Europe.

The question is whether you're doing it blind. MAVRYX gives you the knowledge base, the ingredient intelligence, the deadline tracking and the expert escalation path, all in one platform, at a price that makes sense for founders.